Or maybe a better way to explain the learning process for me is what things have come into better focus this week. Because learning for me a lot of the times it little bits of information from here and there start to gather into a bigger realization and then it comes into focus and becomes more clear.
Yesterday I had breakfast with a fellow I recent met at work. He stated that marketing is more about the conversation you are having with a person. I have to say something that is relevant to the person and they have to care about it. This reminded me of something Kenneth Galbraith said in his book “The Affluent Society” He said people will only listen to you if they understand what you are talking about and they also have to believe what you are saying.
I can see where the good marketer is the one that can craft a message that speaks to the person in such a way they feel they are having a conversation with someone they understand and believe.
Books I started this week. “Me Be Do We: The Four Cornerstones of success” I came into contact with this book because of a headline I saw trending on the video section of the www.wsj.com website. It said “Want to be a millionaire, Make your bed” That was intriguing so I watched it basically it gave five behaviors or habits millionaires have. “Then make their beds first thing in the morning, they wave to their neighbors, they don’t have rode rage, they don’t smoke and they pick up trash”. But I realized as I watching a promotion for Paul Randall’s new book. When I find a new book I want to read I usually check out the library to see if they have it. They didn’t and it appears that no library’s have it yet. It was published or released March 14th. The Kindle book was only a dollar so I purchased it and started reading. I realized looking through the book there are 100 behaviors or habits the book is advocating. The book is more about being a successful person and leading a full filling life than trying to become a millionaire. I will finish reading the book soon. I am already starting to see the message that happiness comes from caring about and doing things for other people.
Another book I started this week is “The Great Game of Business” by Jack Stack. The reason I started reading this book is because I got this book from an inter-library loan and I have to return it next week. It’s from a library in Houston Texas. This is good book to that tries to help people change the way they think about and do their work in a business. I will eventually buy this book. I probably won’t get it all read before I have to turn it into the library. But I’ve read enough to know I like the book and the message it is portraying. I’ll have to write something later when I finish reading it.